Today (yesterday) at the Live Your Legend Helsinki meetup, I had a brief chat with someone who wanted to launch a website for their new business. I gave some general advice on using WordPress, what components your site should have and so on.
But my real advice to anyone who wants to build an online presence for a business or personal branding: start with social media. Unless you have a very specific reason and you know how to set up websites, don’t start by building a website! It’s 2017, not 1997, there’s no need to start from scratch. Social media is free, easy to use and the audience is already there. Once you gain followers and traction, you will have a clearer vision on what you actually need from a website (and an audience to share it with!). Your primary job should be concentrating on your business and promoting it, not spending hours figuring out technical problems.
Besides, it’s not like you wouldn’t create social media accounts for your business anyways. So why not start there?
PS. If you absolutely want to start with a website, start on WordPress.com. It’s easy to use, free for basic use, you can later export your website to another server and you learn how to use the most popular website and blogging platform on earth.