Accessories, accessories, accessories

Buy any Android phone, even one of the more popular ones, and you’ll struggle to find accessories for it. The retailer might have a few different cases and a screen protector, but that’s it. If it’s a model that stopped receiving updates 6 months ago, fuhgdeddaboutit.

Walk into any supermarket and they have iPhone accessories for the 5, 6 and 7 models. There are all kinds of grips, holsters and gadgets that are iPhone exclusive. Not only is the iPhone user base massive, but it’s easy to keep stock when there are only 4 or 6 variations (instead of 400 to 600) to take into consideration.

Companies which create iconic, recognizable, design products don’t inundate the market with dozens of variations trying to cater to everyone. They focus on solving problems their way, to their tribe and ignore the noise. That’s why Apple sold over 260 iPhones while you were reading this post.

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