Informal media

10 – 20 years ago, appearing on media (TV, radio) was mostly a formal thing. There was the inevitable combination of scripting, planning, wearing a certain type of clothing and talking a certain way which would form the end result. I’m not talking just about interviews, but also comedy specials, commercials, dramas and the news.

Of course this formal format still exists, but now there’s an alternative which emerged both from necessity and the evolution culture towards the acceptance of informality (necessity as in it’s difficult to keep up appearances for a 3 hours podcast being live streamed).

A more relaxed, informal style makes us look more human. It makes people more open and real. Freestyling instead of following a script is much less predictable and has the potential to reveal intimacy that would otherwise be buried under formality.

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