Reviewing your old (and perhaps embarrassing) Facebook posts by using the “Activity log” is a lot of work. Active users have thousands, if not tens of thousands of likes, comments, posts and so on to go through. An easier way is to check the “On this day” feature once a day. It lists all the posts you made on that particular day of the year. If you do this every day for 365 days, in theory you have just gone through all of your Facebook posts!
Avoid creating more than one social media account (especially personal ones) on each platform (Twitter, Instagram etc.). Whatever your reasons might be, consider this:
- Unless there’s a clear distinction between the two, you’ll end up hesitating which one to use
- Managing two accounts takes more time and effort than just one
- When you meet new people, which account do you introduce them to?
- The accounts might have overlapping audience. Sometimes you might feel like posting similar content on both accounts but do you want to expose your audience to both?
Of course there are benefits in using separate accounts, but you have to consider if they outweigh the disadvantages.
It’s no secret that I use multiple hashtags to promote my posts on Twitter (and the same for photos on Instagram). Depending on the subject matter, sometimes I can’t always come up with enough hashtags to fill the 140 character limit. That’s when I use my secret technique: source hashtags from other users. I do a search for a hashtag that’s relevant to my topic and then scroll through posts to see what other hashtags people have used in conjunction. This is particularly useful when trying to find Finnish hashtags (I blame noun cases).
Today (yesterday) at the Live Your Legend Helsinki meetup, I had a brief chat with someone who wanted to launch a website for their new business. I gave some general advice on using WordPress, what components your site should have and so on.
But my real advice to anyone who wants to build an online presence for a business or personal branding: start with social media. Unless you have a very specific reason and you know how to set up websites, don’t start by building a website! It’s 2017, not 1997, there’s no need to start from scratch. Social media is free, easy to use and the audience is already there. Once you gain followers and traction, you will have a clearer vision on what you actually need from a website (and an audience to share it with!). Your primary job should be concentrating on your business and promoting it, not spending hours figuring out technical problems.
Besides, it’s not like you wouldn’t create social media accounts for your business anyways. So why not start there?
PS. If you absolutely want to start with a website, start on WordPress.com. It’s easy to use, free for basic use, you can later export your website to another server and you learn how to use the most popular website and blogging platform on earth.
This is a lesson I’ve had to learn the hard way, more than once. Whenever you are working on your blog or social media channel, you’re logged in to the service you are using. Make sure you test your content either by logging out or using something like “Incognito” mode on Chrome or “Private browsing” on Firefox.
Why? Sometimes logged in users (especially admin-level) see different content than those who aren’t logged in. There might be content that appears to be published, but in reality it’s set as private and is only visible to admins. For example, on YouTube, if you click the “Videos” feed on your channel, you will see ever single video you’ve ever uploaded, regardless of their visibility status. You might have set some videos as “private” or “unlisted” and forgotten about it, then wonder why you aren’t getting any hits.
This doesn’t just apply to social media or WordPress, same advice goes for developing websites and applications. Developers and designers almost always require/use admin-level privileges when creating something new. It’s really easy to forget to test as a regular user, especially when in a rush.
Stories are probably the best feature ever introduced to Instagram. For those who don’t know what I’m talking about, stories are those short videos and pictures that stay up for 24 hours before they’re deleted.
There are three big reasons why I love stories:
- I try to keep my Instagram account “clean” of pics of what I ate or blurry videos. I solely use it to showcase the better, high quality pictures I take. Stories allow me to post content that isn’t really worthy of a picture or a video share, but still something I want to promote.
- Stories are optional. I can post twenty stories a day, and nobody has to go through them in their feed. On some social media accounts (especially Facebook), I’ve even had to unfollow certain people who constantly spam meaningless, low quality posts that end up filling my feed.
- I love the concept of having something up for only 24 hours. I have no pressure in creating content that I know will be gone the next day.