One is enough

Avoid creating more than one social media account (especially personal ones) on each platform (Twitter, Instagram etc.). Whatever your reasons might be, consider this:

  • Unless there’s a clear distinction between the two, you’ll end up hesitating which one to use
  • Managing two accounts takes more time and effort than just one
  • When you meet new people, which account do you introduce them to?
  • The accounts might have overlapping audience. Sometimes you might feel like posting similar content on both accounts but do you want to expose your audience to both?

Of course there are benefits in using separate accounts, but you have to consider if they outweigh the disadvantages.